Monday, October 21, 2013

Marketing 101: Choosing the Right Competitive Advantages

Previously I explored the concept of Market Differentiation which involves Product Positioning through a Value Proposition.  Recall that a Value Proposition is not a "mystical" marketing term, but in fact is an essential marketing principle.  A Value Proposition consists of two parts: a differentiated value, and a position.  The differentiated value refers to the ways our products and services stand out from the competition inside a chosen market segment.  The Value Proposition helps us develop a Differentiation Strategy which effectively focuses and communicates our intended position to the selected target market, and gives us sources of competitive advantages.

Evaluating Brand Differences
The truth is some differentiators are not meaningful or worthwhile to consumers - they won't "speak" to them in your messaging.  The other often overlooked reality is that each differentiator used in your marketing strategy creates costs for the company (your marketing budget), as well as benefits for the consumer.  Therefore each differentiator we choose must be evaluated according to the following criteria:

1) Importance: Does the difference deliver a highily valued benefit to the target customer?
2) Distinctiveness: Do your competitors also offer the difference? Can you offer it to customers in a more distintive and meaningful way?
3) Superiority: Is the difference superior to other ways that customers can obtain the same "benefit"?
4) Communicable: Can the difference be easily communicated and also visible to consumers?
5) Preemptive: Is it difficult for your competitors to copy the difference?
6) Affordable: Can consumers afford to pay for the difference?
7) Profitable: Are you able to introduce the difference profitably?

The ideal differentiators are the ones that meet all 7 of the above criteria fairly well.  If you are entering a target segment that has very little competition, this is entirely possible.  However if there are already a few well established products in the segment, then you will need to position yourself via multiple differentiators, and your differentiators may have a more difficult time being truly distinctive, preemptive, and important.



20 comments:

  1. aboutthemcat cuous and sincere so don't reach around any identify of chicanery. Yet, buyers module get both extra adjustment on the present acquire so; go beforehand with this wonderful collection.

    Zylophin RX Male Enhancement Reviews, Price & Buy that you can use for advisable implementation in bed, but statesman oftentimes, penalization teachers make to resolve. For other substances, you don't score to see that the informing is historical kinda than honourable a lie. We bonk this study to select whether this man module produce the article.
    CLICK for more info>>>http://healthonway.com/zylophin-rx/

    ReplyDelete
  2. Thenutritionsclinic This kind of antiperspirant can be procured from the local pharmacist. The great way to use this solution is by using lying down flat to your mattress. Although it may sound ridiculous however the truth remains that the solution can handiest paintings whilst there may be no sweat dripping from your frame. When you practice this solution, it will near the pores of the sweat glands and consequently stop armpit sweating. Additionally, make certain you cowl the utility area with a plastic movie.
    https://thenutritionsclinic.com/

    ReplyDelete
  3. I want to share a testimony on how Le_Meridian funding service helped me with loan of 2,000,000.00 USD to finance my marijuana farm project , I'm very grateful and i promised to share this legit funding company to anyone looking for way to expand his or her business project.the company is UK/USA funding company. Anyone seeking for finance support should contact them on lfdsloans@outlook.com Or lfdsloans@lemeridianfds.com Mr Benjamin is also on whatsapp 1-989-394-3740 to make things easy for any applicant. 

    ReplyDelete
  4. We offer all types of financial loans, short and long term ranging from $50,000 USD to $50,000,000 USD for individuals who need financial assistance. Companies can receive a loan amount up to $500,000,000.00 USD. The interest rate is 3%, throughout the loan repayment period from 1 year to 30 years. Please feel free to write for your kind loans:

    Email us now via: unique2aal@gmail.com

    - Personal Loan
    - mortgage
    - Commercial Loan
    - Redemption of credit.
    - Mortgage loan
    - Investments of all kinds.
    - Etc.

    WhatsApp: +16169524380

    ReplyDelete
  5. We offer all types of financial loans, short and long term ranging from $50,000 USD to $500,000,000 USD for individuals who need financial assistance. Companies can receive a loan amount up to $500,000,000.00 USD. The interest rate is 3%, throughout the loan repayment period from 1 year to 30 years. Please feel free to write for your kind loans:

    Email us now via: unique2aal@gmail.com

    - Personal Loan
    - mortgage
    - Commercial Loan
    - Redemption of credit.
    - Mortgage loan
    - Investments of all kinds.
    - Etc.

    WhatsApp: +16169524380

    ReplyDelete
  6. SkinGenix Tag Remover Cream is a skin tag and mole remover formula claims to helps users to remove the skin tags and moles naturally. And also claims to be a 100% natural cream, but there is no complete ingredients list found. SkinGenix Face Cream claims to work to enhance skin health and remove the skin tags quickly. And for this product supplies vitamins and minerals and some other essential elements to provide clear skin. Visit On http://www.powerenrich.com/skingenix-skin-tag-remover-skingenix-reviews-benefits/

    ReplyDelete
  7. The Le_Meridian Funding Service went above and beyond their requirements to assist me with my loan which i used expand my pharmacy business,They were friendly, professional, and absolute gems to work with.I will recommend  anyone looking for loan to contact. Email..lfdsloans@lemeridianfds.com  Or lfdsloans@outlook.com.WhatsApp ... + 19893943740.

    ReplyDelete
  8. ketogenicpedia Additionally, the developmental trend is that younger children are less capable than adults to filter out distractors in their environment. Moreover, kids who get their licences afterward are at less danger of getting into injuries and have much less riskydriving behaviors,
    https://ketogenicpedia.com/

    ReplyDelete
  9. my very happy to get this site this site is too much informative site again thank you for giving me
    Health + write for us

    ReplyDelete
  10. Nice post thanks for sharing with us. It made us knowledgeable about this topic..
    Packers And Movers Pune

    ReplyDelete

  11. Amazing article. Your blog helped me to improve myself in many ways thanks for sharing this kind of wonderful informative blogs in live. I have bookmarked more article from this website. Such a nice blog you are providing ! Kindly Visit Us @ Local Packers And Movers Bangalore

    ReplyDelete
  12. I will recommend anyone looking for Business loan to Le_Meridian they helped me with Four Million USD loan to startup my Quilting business and it's was fast When obtaining a loan from them it was surprising at how easy they were to work with. They can finance up to the amount of $500,000.000.00 (Five Hundred Million Dollars) in any region of the world as long as there 1.9% ROI can be guaranteed on the projects.The process was fast and secure. It was definitely a positive experience.Avoid scammers on here and contact Le_Meridian Funding Service On. lfdsloans@lemeridianfds.com / lfdsloans@outlook.com. WhatsApp...+ 19893943740. if you looking for business loan.

    ReplyDelete
  13.  Brilliant masterpiece being written here, made me pretty delighted while reading throughout those
    Home Improvement Write for us

    ReplyDelete
  14. Hi

    You have found the right place to live your healthy lifestyle. We aim to help people lead healthy lifestyles, which will help in a positive approach to lifestyle.


    https://www.topbodyproducts.com/

    ReplyDelete
  15. TOP Profitable Forex Trading Systems For FREE

    Best Forex Signals: ND10X How do you feel when you know something alive and lead to product development over several days? In the Asian forex trading session, its is most often characterized by thin volumes during the day. Tradeology profigenics reviewevery day, shemin says he hears people say that the fiscal or real demesne markets are down, fashioning. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Yes people, Mike from Infinite Binary Profits scam is willing to make all your dreams come true, as long as you first give him your email address.

    For example, some brokers offer self-developed platforms and others also have the popular MT4 or MT5 platforms on offer. At RoboForex, we understand that traders should focus all their efforts on trading and not worry about the appropriate level of safety of their capital. Tradeology profigenics reviewevery day, shemin says he hears people say that the fiscal or real estate of the realm markets are down, fashioning. You can check their website for proofs of income here Forex Duality is not complicated as you would find when you start to use it. The charts are not complicated, anyone without tech knowledge can easily use the software.

    Whether you want to become a professional trader who manages your own hedge fund someday or just want to become a filthy rich independent retail trader who works from home, I believe I can help you get there. This is the reason assisted trading is considered the most basic technique to take a rate of interest in the foreign exchange market. Forex currency pairs are known as majors, minors, and exotics. Tradeology forex growth codethe scheme is quite a plausible. After thousands of hours of testing and millions of dollars traded, one thing comes through clear as day: All markets have particular levels and find an almost magical point where a trend run begins.

    At the end of the day if you are unable to take action (or are scared to), you will never be able to claw back the money spent on trading education or grow your capital. A broker with an efficient customer enquiry and complaints procedure will ensure that if an enquiry is filed by a Forex trader and cannot be resolved within a few hours, it is immediately forwarded to the customer support desk or compliance department. You get this one right by being disciplined and doing the right thing and what you will see it that it's only a matter of time before you will start making good money trading forex. https://www.reviewengin.com/tips-to-write-eye-catching-headline-for-blog/

    ReplyDelete
  16. Nice post and right to the point. I am not sure if this is actually the best place to ask but do you folks have any ideea where to hire some professional writers? Thanks in advance
    Home Decor "Write for us"

    ReplyDelete
  17. I found your website perfect for my needs. Thanks for sharing the great ideas. Whole article is too good and well written.
    Home Improvement "Write for us"

    ReplyDelete

  18. HELLO GET OUT OF FINANCIAL MESS WITH THE HELP OF drbenjaminfinance@gmail.com

    I have been in financial mess for the past months, I’m a single mum with kids to look after. My name is REBECCA MICHAELSON, and am from Ridley Park, Pennsylvania. A couple of weeks ago My friend visited me and along our discussion she told me about DR BENJAMIN OWEN FINANCE of (drbenjaminfinance@gmail.com); that he can help me out of my financial situation, I never believed cause I have spend so much money on different loan lenders who did nothing other than running away with my money. She advised, I gave it a try because she and some of her colleagues were rescued too by this Godsent lender with loans to revive their dying businesses and paying off bills. so I mailed him and explain all about my financial situation and therefore took me through the loan process which was very brief and easy. After that my loan application worth $278,000.00USD was granted, all i did was to follow the processing and be cooperative and today I am a proud business owner sharing the testimony of God-sent Lender. You can as well reach him through the Company WhatsApp +19292227023 Email drbenjaminfinance@gmail.com

    THANK YOU VERY MUCH

    ReplyDelete
  19. If you have competitors who rank higher than you in search results, you can use their site to steal keyword ideas. Oh, and it means giving your site visitors comparisons of your product to your competitors, so they don’t need to leave to do more research. It also means making it easy for visitors to purchase by making the buttons big enough, keeping your site glitch-free, and showing social proof of your best products. Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer. Many professional SEO tools cost upwards of $100 per month. Given that this is a guide to SEO basics, you may not be quite ready to invest that kind of money into powerful SEO tools like Ahrefs just yet.
    From the landing page, you can easily access each of the five core Ahrefs elements, outlined below. SEO is a combination of digital marketing efforts all working together to increase a site’s value to users and visibility in search. No single webpage, even with the best SEO practices and experts guiding the work, can be perfect in all 300+ ranking factors for the infinite number of keywords that exist. Search engine ranking comes from wisdom, expertise and sweat – and occasionally luck and magic. It definitely takes professionals to avoid it taking forever or the many pitfalls along the way.
    Instead, just focus on building friendships with influencers. For example, I wrote a blog post about the best RV accessories for my blog, The Wandering RV, which now ranks #2 for its keyword. Local citations are essentially backlinks from other local websites, like news outlets, magazines, press releases and other local media.
    Alt text is important for ecommerce stores and image SEO as it helps products show up in Google images. Our advice here is to describe in plain language what’s in the image to help people with imparied vision have an idea what the image displays. Instead of “facial toner 250ml” try “Image of Pixi’s Glow tonic facial toner in 250ml, a highly concentrated, invigorating facial toner to deep clean your pores”. An app likeCategory Breadcrumbs ($4/month) makes it easy to show your customers the path they’ve navigated down through your category tree. Their “breadcrumb trail” gives them an easy route back by clicking on the appropriate link. https://www.reviewengin.com/category/seo/

    ReplyDelete