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Wednesday, March 28, 2012
Artists.MTV: Smart or Just More Confusion?
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It feels a little bit like deja vu. This month Viacom's MTV announced a "MySpace"-like initiative called Artists.MTV. Th...
Tuesday, March 20, 2012
Data: Knowing How Your Customers Use Media
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I can't say this enough, so I will say it again: It's all about Data . Another illustration: today the Pew Research Center rel...
Wednesday, March 14, 2012
Reality Check: Marketing Defined
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Every so often you have to evaluate how you are doing. If you are a marketing professional, it's your responsibility. So when is th...
Thursday, March 8, 2012
Media Consumption In A Digital Age: It's One Big Experiment
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In the past, there was a silver screen, a few broadcasters, and a lot of paper. If you wanted to watch something, you sat in front of so...
Friday, February 24, 2012
Marketing Strategies: An Overview
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In my relatively short career I've met a lot of people and worked with a lot of organizations. There are a lot of people who truly k...
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