The Market, Media, Life

There are buzz words and phrases in marketing & branding that seem to have an "aura" or "mystery" revolving around...

Previously I explored the concept of Market Differentiation which involves Product Positioning through a Value Proposition.  Recall that ...

In our previous discussion we defined a Target Market as a set of buyers that share a set of common needs or characteristics that we deci...

Recall that a customer driven marketing strategy consists of four distinct "steps".  Previously I focused on the first step: S...

In my overview of Customer Driven Targeted Marketing , I stated that no human being is like another. Two people may be very similar, but...