The Market, Media, Life

One thing is for sure, no human being is like another. Two people may be very similar, but they will always be different consumers, influ...

So far I've examined four of the five stages of the Buyer Decision Process : Need Recognition , Information Search , Evaluation of Alt...

In my examination of the Buyer Decision Process I've explored the first three steps: Need Recognition , Information Search , and the E...

In my examination of the Buyer Decision Process, I've started by exploring the first two stages: Need Recognition and Information Sea...

In my last posted I started to discuss the Buyer Decision Process .  Simply defined, it's conducted by a consumer before, during, and ...