Where's The Beef?

I was born in 1980.  I remember lots of things from my childhood.  I remember GI Joe, the Transformers, Mask, the Challenger disaster, Christmas at my grandmother's, and a basic, loud phrase coming from an elderly woman on television: "Where's the beef?" In 1984, a spot entitled "Fluffy Bun" appeared featuring actress Clara Peller, asking the question, "Where's the beef" upon receiving a massive hamburger bun containing a paltry piece...

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Blogging Effectively

Sage Lewis at the SageRock Digital Marketing Blog wrote that people don't blog as much as they use other social media because, "I think it’s because they see blogging as a big thing." Translation: Blogging is hard.  Blogging is not "hard".  People don't blog, because they are unsure what to do with it.  They don't know how to use it effectively. Like any use of media, blogging starts with a plan.  Planning helps you set goals,...

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Is the 30 second spot relevant?

No one watches commercials anymore, right?  In the age of the DVR, we zip right past them.  Commercials are old school, they are relics of ages past.  It's all about the web, social media and gorilla marketing via YouTube, right? Is there any point to a 30 second commercial on broadcast television?  Absolutely!  Not only are they relevant, but they are the best way to build brand equity through brand awareness. In order...

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