Bio








Double Emmy award winning marketer with 14 years of developing, managing and launching new products for consumers and businesses through effective, focused national campaigns using all media channels for all audiences.  Proven ability to excel, perform and deliver in analytical situations.  Experienced administrator, leading and mentoring diverse cross-functional teams to produce on time and under budget.

AREAS OF EXPERTISE

Strategic Marketing and Planning, Project Management, Consumer Insights, National Launch, Social Media, Marketing Research, Digital Marketing & Media, SEO and PPC, Event Management, Branding, Media Planning, Campaign Management, Email Marketing, Administration, Staff Development, Microsoft Office, Adobe Creative Suite, HTML & CSS, IT Infrastructure, Database Technologies, Cloud Services


Professional Experience
Marketing Manager
Digital Current, Mesa, AZ
February 2014 – Current

Create, execute and measure digital marketing and lead generation campaigns that utilize SEO, SEM, social, email, content marketing and paid online marketing techniques to drive measurable inbound marketing results.

Track and report digital marketing KPIs, identifying recommending and executing improvements for optimizing corporate marketing strategies, budget allocations, end-to-end customer experiences (e.g. funnels, inbound marketing, lead nurturing, conversion/touch points), and additional collateral improvement and development.
 



Marketing Manager
The Lending Company, Phoenix, AZ
October 2013 – January 2014


Brought in by this mortgage banker to build the foundation of a marketing department in preparation of a merger and a growth campaign.  
 
- Coordinating and managing marketing events for recruiting staff and customers
- Managed public relations and community efforts through cause-marketing
- Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events.


Marketing Project Manager
AdClick XPress, Canada
December 2012 – June 2014

On contract with this international MLM leading marketing, creative, sales and development teams in the United States, Canada, and India.         
- Project Management
- Creative Direction
- Marketing Research
- Copy-writing and editing

Strategic Marketing Consultant
Red Seal Invitations, Phoenix, AZ
March 2012 – July 2012

Contracted by this luxury wedding startup to create a new brand strategy in the $612 million dollar United States wedding invitation market. Constructed a new strategic marketing plan, led the market research, built the 12 month media plan, and was the lead architect of a comprehensive social media plan.         
- Wrote Strategic Marketing Plan
- Brand Management
- Creative Direction
- Marketing Research
- Social Media Marketing


Live Event Marketing
Alliance Defending Freedom, Scottsdale, AZ
April 2011 – October 2013

Contracted by this leading $40 million dollar per year non-profit to manage fund-raising and educational events.  
- Coordinating and managing educational events for over 800 attendees.  Directly responsible for a return on investment of a $2 million dollar events budget
- Responsible for an ROI of 500% over four quarters
- Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events


Creative Director & Marketing Manager
Union Digital Media, Inc., Scottsdale, AZ
June 2002 – June 2009

Directly responsible for $3 million in yearly marketing accounts and retainers. Launched new products, re-defined brands, and brought double-digit increases in revenue and profits to clients such as Blimpie, TacoTime, and Cold Stone Creamery.  Led product development cycles for clients placing products into major retailers such as Petsmart, Costco, Target, Walgreens, CVS, and Menards.

- Creative Direction, Brand Management, and Product Development
- Media Planning
- Oversaw campaigns for national television, radio, social media, and direct marketing
- Product development & research for point-of-purchase: Walgreens, CVS, Sam’s Club, Petsmart, and Costco.
- Administration of a department of 15

Additional previous experience
Primary Hub Corporation
Marketing Manager (March 2010 – March 2011)
Administration of overseas development staff in Thailand and the Philippeans

UD Productions
Post Production Supervisor (June 2009 – February 2011)
Creative management of multi-million dollar television and radio campaigns production for major food industry clientele.

Rock Resources, Inc.
Marketing Director (March 2000 – March 2001)


Education
Arizona State University, Tempe, AZ
Bachelor of Arts in Broadcasting with a focus on Marketing & Administration

Awards
2010 Double Emmy Winner
Single Commercial or Campaign: Cold Stone Creamery & TacoTime
The National Academy of Television Arts & Sciences
Rocky Mountain Chapter

Additional Activities
Advisor, BMI Business Development Think Tank, Scottsdale, Arizona
Consultant, Point-of-Sale Packaging, MAaM Manufacturing, Phoenix, Arizona

Skills
Strategic Marketing and Planning, Social Media Marketing, Research, Event Management, Branding, Media Planning, Campaign Management, Administration, Staff Development, Microsoft Office, Adobe Creative Suite, HTML & CSS