Experienced Double Emmy award winning marketing MacGyver increasing brand awareness, optimizing digital presence, creating experiential marketing events, driving new business, demand generation and revenue growth, through effective strategic omni-channel, account-based (ABM) and pragmatic marketing methods for B2C and B2B.
AREAS OF EXPERTISE
Strategic Marketing and Planning, Account-based marketing (ABM), Enterprise, Demand Generation, Pragmatic Marketing, Experiential Marketing and Conference Planning, User Experience, Content Marketing, Project Management, Consumer Insights, Social Media, Marketing Research, Digital Marketing, SEO, PPC (Pay-Per-Click), Events, Branding, Marketing Automation including Pardot, Email Marketing, Team Development, Coaching and Mentoring, Cloud Services, SaaS.
Professional Experience
Marketing Manager
Digital Current, Mesa, AZ
February 2014 – Current
Create, execute and measure digital marketing and lead generation campaigns that utilize SEO, SEM, social, email, content marketing and paid online marketing techniques to drive measurable inbound marketing results.
Track and report digital marketing KPIs, identifying recommending and executing improvements for optimizing corporate marketing strategies, budget allocations, end-to-end customer experiences (e.g. funnels, inbound marketing, lead nurturing, conversion/touch points), and additional collateral improvement and development.
Marketing Manager
The Lending Company, Phoenix, AZ
October 2013 – January 2014
Brought in by this
mortgage banker to build the foundation of a marketing department in
preparation of a merger and a growth campaign.
- Coordinating and managing marketing events
for recruiting staff and customers
- Managed public relations and community
efforts through cause-marketing
- Managing cross-team relationships, working
with stakeholders developing new marketing material and educational curriculum
for digital marketing campaigns and events.
Marketing Project Manager
AdClick XPress, Canada
December 2012 – June 2014
On contract with this international MLM leading marketing, creative, sales and development teams in the United States, Canada, and India.
- Project Management
- Creative Direction
- Marketing Research
- Copy-writing and editing
Strategic Marketing Consultant
Red Seal Invitations, Phoenix, AZ
March 2012 – July 2012
Contracted by this luxury wedding startup to create a new brand strategy in the $612 million dollar United States wedding invitation market. Constructed a new strategic marketing plan, led the market research, built the 12 month media plan, and was the lead architect of a comprehensive social media plan.
- Wrote Strategic Marketing Plan
- Brand Management
- Creative Direction
- Marketing Research
- Social Media Marketing
Live
Event Marketing
Alliance Defending Freedom, Scottsdale, AZ
April 2011 – October 2013
Contracted by this leading $40 million dollar per year non-profit to manage fund-raising and educational events.
Alliance Defending Freedom, Scottsdale, AZ
April 2011 – October 2013
Contracted by this leading $40 million dollar per year non-profit to manage fund-raising and educational events.
- Coordinating and managing educational
events for over 800 attendees.
Directly responsible for a return on investment of a $2 million dollar
events budget
- Responsible for an ROI of 500% over four quarters
- Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events
Creative
Director & Marketing Manager
Union Digital Media, Inc., Scottsdale, AZ
June 2002 – June 2009
Directly responsible for $3 million in yearly marketing accounts and retainers. Launched new products, re-defined brands, and brought double-digit increases in revenue and profits to clients such as Blimpie, TacoTime, and Cold Stone Creamery. Led product development cycles for clients placing products into major retailers such as Petsmart, Costco, Target, Walgreens, CVS, and Menards.
Union Digital Media, Inc., Scottsdale, AZ
June 2002 – June 2009
Directly responsible for $3 million in yearly marketing accounts and retainers. Launched new products, re-defined brands, and brought double-digit increases in revenue and profits to clients such as Blimpie, TacoTime, and Cold Stone Creamery. Led product development cycles for clients placing products into major retailers such as Petsmart, Costco, Target, Walgreens, CVS, and Menards.
- Creative Direction, Brand Management, and Product
Development
- Media Planning
- Oversaw campaigns for national television,
radio, social media, and direct marketing
- Product development & research for
point-of-purchase: Walgreens, CVS, Sam’s Club, Petsmart, and Costco.
- Administration of a department of 15
Additional
previous experience
Primary
Hub Corporation
Marketing
Manager (March 2010 – March 2011)
Administration of overseas development
staff in Thailand and the Philippeans
UD Productions
Post
Production Supervisor (June 2009 –
February 2011)
Creative
management of multi-million dollar television and radio campaigns production
for major food industry clientele.
Rock Resources, Inc.
Marketing
Director (March 2000 – March 2001)
Education
Arizona State University, Tempe, AZ
Bachelor
of Arts in Broadcasting with a focus on Marketing & Administration
Awards
2010 Double Emmy Winner
Single Commercial or Campaign: Cold Stone Creamery & TacoTime
2010 Double Emmy Winner
Single Commercial or Campaign: Cold Stone Creamery & TacoTime
The National Academy of Television Arts
& Sciences
Rocky Mountain Chapter
Rocky Mountain Chapter
Additional
Activities
Advisor,
BMI Business Development Think Tank,
Scottsdale, Arizona
Consultant,
Point-of-Sale Packaging, MAaM
Manufacturing, Phoenix, Arizona
Skills
Strategic Marketing and Planning, Social
Media Marketing, Research, Event Management, Branding, Media Planning, Campaign
Management, Administration, Staff Development, Microsoft Office, Adobe Creative
Suite, HTML & CSS
