Portfolio

Digital Current
Medium SEM, Social, Email, PPC
Reach National Campaign

I was recruited by Digital Current to create, execute and measure digital marketing and lead generation campaigns that utilize SEO, SEM, social, email, content marketing and paid online marketing techniques to drive measurable inbound marketing results.


Gannett Local
Medium Print and eBook
Reach Regional

I recently had the opportunity to present creative ideas for a new Digital Marketing sales initiative for Gannett Local.  The creative would be used as part of a content marketing campaign, covering web, social media, print, and eBook.


Cold Stone Creamery
Medium Television
Reach National Campaign



From 2009 thru 2011 I had the opportunity to act as the Post Production Supervisor and Lead Editor for Cold Stone Creamery's national advertising campaign.  The campaign consisted of a series of 60's, 30's, 15's and 10's.  Multiple spots were created, featuring new menu items and seasonal specials.  The campaign was shot on the Red and Phantom cameras. Graded with Apple Color.


Blimpie
Medium Television
Reach National campaign


Blimpie is a competitor with such brands as Subway and Quizno's.  This campaign, consisting of a set of 30's, 15's and a 10, was created to evoke a sense of tradition, quality, and value.

 



Decision Points: An Evening with President George W. Bush
Medium Corporate/Fundraising Event
Reach 800+ Attendees


Decision Points, held in early May 2011, was a soft fundraiser for the Alliance Defense Fund.  I was asked to come in as Producer/Director for this high-profile event in Dallas, Texas.  It was a successful evening, allowing over 800 attendees to hear about the President's new book, experience an intimate half-hour Q & A, and raise money for the Alliance Defense Fund.


 The event was staged using a large pysch, intelligent movers, numerous LED uplights and backlights, a full line array, and an 15,000 lumen IMAG system.  I produced the live program and directed the live television recording.



MAaM, Inc.
Branding, Marketing, Product Development
Medium In-Store, On Shelf, POS
Reach Consumers in Walgreens, Costco, Kmart, Sears, Sam's Club, CVS

While I was Creative Director and Brand Manager at Union Digital Media, I worked with MAaM Inc, a manufacturer based in Phoenix, Arizona.  MAaM produced their own branded products and private lines for Walgreens, Costco, Kmart, Sears, Sam's Club, and CVS.  I partnered with MAaM, and directly consulted on and led development of lines of product over the course of 4 years.  This included branding, product development, in-store testing, and packaging prototyping with the assistance of Comp24 in Los Angeles.



SFLA 2012
Medium Corporate Conference Event
Reach 2000 Attendees In One Day


At the beginning of 2012 I was challenged with producing SFLA's annual conference and rally in Washington D.C.  Hosting just over 2000 attendees, this 15 hour event featured lengthy main ballroom sessions, breakouts, and three separate live concerts.

Featuring such special guests as former governor Mike Huckabee, this event allowed SFLA to kickoff it's national agenda for the year.

The show featured two concert stages, four live HD IMAG screens, and full concert sound and lighting.  It took a total of four months to complete all of the pre-production coordination, planning, and creative work before the event.

  




Taco Time
Medium Television
Reach National campaign: 2007-2011

 

From 2007 through 2011, I was on the creative team for Taco Time's national television campaigns.  I also occasionally served as Post Production Supervisor, and Lead Editor on some spots.  Campaigns were shot on 35mm film, Panasonic P2 with 35mm conversion kits, Sony HDCAM F900, and Phantom cameras.  Grades completed with Apple Color over the last three years.


DAVIS Architecture
Medium Online Video and Social Media
Reach Architecture Industry via online and social media


DAVIS is a premiere architectural and design firm in the southwest United States.  DAVIS Architecture launched a re-branding campaign in 2007.  The audience was current clients and potential clients.  After doing market research, we concluded that the best way to reach their current, and future clientele would be via a web-based campaign.  A new website was launched, and three branding pieces were created.  Over the course of one month, a production team which included the helicopter film crew and rig for CSI: Miami, shot and edited these pieces.


Barry Asmus
Economist & Speaker
Medium Online, DVD, Corporate
Reach Companies and Educational Institutions

 

In 2010 I had the opportunity to team up with Barry Asmus through UD Productions.  Dr. Asmus is the Senior Economist with the National Center for Policy Analysis. Dr. Asmus has been named by USA Today as one of the five most requested speakers in the United States. I had the opportunity to direct a live economic summit, a series of informational "webisodes", and a speakers promo.


UD Productions
Medium Online, Social Media, DVD, Print
Reach Internet, DVD, Corporate

Since 2009, I've been a branding and marketing consultant for UD Productions.  In May 2011 UD Productions launched a brand, and refreshed their marketing and sales department with a new reel, new print materials, and a new website.  I was the lead designer and editor on this project.

 



Website Front Page


Sales Print Piece Interior Spread
  

Family Matters
Branding, Marketing & Product Development
Medium Print, Internet, DVD
Reach DVD, Bookstore, Internet, Social Media

While I was at Union Digital Media as a Creative Director, and at Primary Hub as a Creative Director, I oversaw various branding, marketing, and product development projects for Family Matters.  I was the design lead and led the re-branding efforts for Family Matter's 25th Anniversary, and DVD/book products such as Grace Based Parenting.  I was Producer, Director, and Post Production Supervisor for three of their DVD products, including Grace Based Parenting.


 

Heart Of The Home Quarterly Newsletter Re-Design

Small Group Plan Mailer - Cover Concept

Grace Based Parenting Product Website

Union Digital Media
Branding and Sales
Medium Print and Web
Reach Potential Customers

Early at my tenure at Union Digital Media, I was tasked with creating a new brand and sales materials.  This included a logo, website, and sales collateral.



Primary Hub Corporation
Creative Director & Project Management
Medium Online and Social Media
Reach Consumers and B2B Customers

During my tenure at Primary Hub, I have spent time consulting clients through the process of rebranding, Search Engine Optimization, and marketing.  This small digital marketing firm specializes in small B2B customers, and social media campaigns.  I have also taken the lead on a number of design projects.