The Value Proposition

Why should a consumer buy from you?

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Monday, November 14, 2011

Saying Apple Won The Mobile Flash War Is Misleading

Remember the headlines in November?  Ones like those in this CNET article saying Apple won the mobile Flash war.  Sources at Adobe were quoted as saying that "We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations." (source CNET UK).  So Steve Jobs won.  Flash really is unnecessary on mobile devices.  Actually, it is very necessary. Adobe made the right move, enabling...

Saturday, November 12, 2011

It's about the content, not the algorithm

SEO. Search Engine Optimization.  For the past few years, no other term (other than Social Media) has owned the mindshare of marketers and business owners when it comes to the web.  It's almost a foregone assumption: if I build a website, I must perform SEO.  If I own a website, I must perform SEO. The next big assumption is that performing SEO means either hiring an expensive "SEO Company", or getting a "SEO For Dummies" book...

Friday, November 4, 2011

Another Ad Network = More Fragmentation

On Wednesday Yahoo released it's "Living Ad", interactive video ad format for advertisers.  This new ad format works within an ad network, that is centered around Yahoo's Livestand publication app.  Livestand, along with it's ad network, enters an already saturated ad "market" occupied by the likes of Flipboard, Zite, AOL's Editions, and Pulse.  Yahoo is pushing advertisting packages to buyers, some of which are said to run upwards...