In 2012 we want to accomplish many goals:
- Sell millions in product
- Grow our brand awareness exponentially
- Achieve the largest marketing ROI for as little cost as possible
- Get promoted to, or hired as a CMO (I wouldn't mind that)
But before you can do anything above, or anything else, here's what you need to do from the first day of 2012: communicate clearly.
It seems simple, doesn't it?
In reality, communicating clearly involves a...
