What Are You Doing To Create Awareness Today?

Did you do anything to market yourself today other than think about it? Marketing doesn't happen by itself.  You have to do it. People don't find out about you on their own.  They won't bring up Google and search for you unless they have a reason to do so. So what are you doing today to create awareness? If you need a jump start, here are some ideas that might be relevant to your customers: 1. Offer A Discount Sometimes the easiest...

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The Department Store Finally Evolves

Well maybe it already did, through Kohls.  But I digress...back on topic. Yesterday JC Penney CEO Ron Johnson announced sweeping changes in an effort to refresh the brand, and the department store "way" of selling product.  It's about time.  During Mr. Johnson's tenure at Apple, his team, "always parked at the department stores...because there 'weren't any cars.'.  You know you have a problem when people are using your parking...

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Targeting Ads Via Smart TV's Will Alienate Consumers

Let me say that I love technology.  I love gadgets.  I wish I had the money to buy more gadgets and try them out.  I love iPads, and iPods, and TV's and game consoles.  I have a special affinity for the good old fashioned television.  I'm a picture snob.  The idea of a "smart tv" with services such as Hulu and Netflix built in are interesting to me.  I've also come to accept the fact that "free" TV comes at a...

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Organic Thinking

As we begin the new year, we often reflect on the past.  We think about our good and bad habits.  We think about what we loved, what we regretted, and what we want to change.  We sometimes spend a lot of time thinking, and very little time doing.  Maybe it's time to change the way we think, which in turn, may help us to "do" more effectively. Have you ever thought about thinking organically? Organic thinking is less organized...

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