This week's Marketing 101 is going to continue on in Marketing Microenvironments. Today we are focusing on Publics.
In simple terms, a Public is any group of people that may have an real or potential interest in ... or an impact on ... your business's ability to achieve its objectives - whatever they may be. Why should you care about Publics? It's simple. Publics can help, or hinder your ability to get your message out...
