Wednesday, January 2, 2013

Marketing 101: Dissonance-Reducing Buying Behavior

In my last post I examined Complex Buying Behavior.  Next, let's quickly dig into Dissonance-Reducing Buying Behavior.

Dissonance-Reducing Buying Behavior
Just like Complex Buying Behavior, consumers with Dissonance-Reducing Buying Behavior have high amounts of involvement.  However, buyers in this behavioral situation are perceiving very few differences among the brands they are selecting products from.  The key word here is perceiving.  There may be many real differences between the different brands, however the buyer's beliefs about the other brands are that there are very similar or essentially the same.  Let's examine a common product such as paint.

Choosing paint for the interior of your house is an extremely expressive process.  The colors a person may choose are varied and will always vary from person to person depending on their highly personal tastes.  Paint can also be expensive, with some brands costing over $20 per gallon.  When a consumer finds a group of brands in a determined price range, their understanding of the difference between brands may be very low.  As a result, a consumer may do some research, but in the end, they may be swayed by price or convenience of purchase in the end.

Post-Purchase Dissonance
Post-Purchase Dissonance is another way to say "after the sale discomfort".  It's also the on-set of "buyer's remorse".  Post-Purchase Dissonance will begin once a consumer begins to "notice" any disadvantages of their purchase, and begin to hear "good" things about the other products they did not buy.  To counter these feelings, marketers should be running after-sale communication campaigns with focused targeted messaging.  These campaigns should give encouragement and help support consumers, convincing them to continue to "feel good" about their brand choice.  These marketing campaigns should also be encouraging additional purchases or referrals, offering discounts and incentives for additional purchasing.

20 comments:

  1. HOW EDWARD LOAN COMPANY GRANTED ME A BUSINESS LOAN!!!{jonesloaninvestment@hotmail.com}

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  2. Testimony on how i got my LOAN from fundingloanplc@yahoo.com

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    ReplyDelete
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  4. Are You In Need Of Business Loan? , personal Loan. Loan to buy house ? If Yes; Contact us via baezblankcard@aol.com email. And can call me or text me on +1(973) 291-2519 for more info with the details below:

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  5. DO YOU NEED A LOAN TO START UP YOUR OWN BUSINESS!!!!!!

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  6. I am Judy Parker single Mother from Houston here in Texas when I was in need of a loan I apply through my bank but was deny cos of my credit score then someone refer me on this site to Ramsy Dave Loan Company and I apply for a loan with them and was approved without credit check and low interest rate of 3% and there was no cosigner, You can reach them with this email if you need a loan I am sure they can still help you ramsedave121@gmail.com

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    ReplyDelete
  7. DO YOU NEED A LOAN TO START UP YOUR OWN BUSINESS!!!!!!

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    Do you need a legit, honest, reputable and quick loan?? I can help you with 100% guarantee loan Are you a business man or woman? Are you in any financial stress? Or do you need money to start your own business? we offer financial freedom to serious clients our mission is to help the less financial privileges get back on track Our program is the quickest way to get what you need in a snap. Reduce your payments to ease the strain on your monthly expenses. we offer loans to individual and public sector that are in need of financial Assistance in a low interest rate of 2%. Bad credit acceptable,The Terms and Conditions are very simple and considerate.You will never regret anything in this loan transaction because we will make you smile through out this loan transaction Email: (dr.maverickleonidassloans@gmail.com)


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    ReplyDelete
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  10. Be careful here. Nobody can help you here or even suggest how you can get financial help. most answer of a loan lender here, you MUST ignore,because they are SCAMS…real SCAMS…i was a victim of which i was ripped thousands of dollars…well thank God for a Christian sister who referred me to a loan organization formed by some Christian Women Trust Fund. it is called Christian women Trust-funds Cooperative Organization(C.W.T.C.O) They made my life a valuable one and gave it a meaning. When the sister gave me their contact, I contacted them. Then I requested for a loan with all the necessary evidence to prove that I actually needed a loan, they approved a loan of $250,000.00 USD in 48 hours after meeting up to their necessary requirements, my loan was deposited in my bank account without collateral. Though i was very nervous with the loan organization at first due to my previous bad experiences, especially when the issue of me settling the Registration charges came up, I hold on to my faith due to the fact that my relative referred me, got it cleared,and as God should have it, little did I know that my financial shortcomings has come to a final end. If not for that quick referral from a christian sister to this genuine source ,I would have regretted my total life,because at that point in time i just divorced the father of my son, and my son (Kennett) was faced with a life and death situation. I was faced with his hospital bills and i was also faced with foreclosure at my apartment. Details of this GOD-SENT organization won’t be disclose for now for fear of impersonation ( because it has been discovered that some persons are not really in need of financial help, but they just want to collect money from this genuine christian loan organization). And it is because of this reason they don,t give out loan anyhow. You must be able to convince them very well, and provide good proofs to show that you really need a loan before they can approve it for you. Their charge is very affordable and reliable compare to many out there,their interest rates is just 4%, from 1-10years repayment little documentation,and little credit check. As i have earlier said, for security reasons i can only provide their email address. Embrace this new initiative.Feel free to contact them via Email as their loan officer/rep sir Perry smith will attend to you and you will be free from scams and financial burdens.
    Contact Email...christainwomen.trustloanfirm@gmail.com or christianwomen.loanfirm2016@financier.com

    ReplyDelete
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    ReplyDelete
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    ReplyDelete
  16. DO YOU NEED AN AFFORDABLE BUSINESS LOAN OR XMAS LOAN TODAY?

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    ReplyDelete
  17. Hello Every One!

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    ReplyDelete
  18. UPDATE ON LOAN REQUIREMENT

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    ReplyDelete
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    ReplyDelete