Monday, January 7, 2013

Marketing 101: Habitual Buying Behavior

So far we have examined Complex Buying Behavior and Dissonance-Reducing Buying Behavior.  Next, let's quickly look at Habitual Buying Behavior.

Habitual Buying Behavior
Habitual Buying Behavior refers to situations where a consumer has low involvement in a purchase, and is perceiving very few significant differences between brands in a given product category.  So many products fit into this scenario.  Most of them are everyday use products and commodities, such as toilet paper, salt and black pepper.  Let's consider black pepper.

There isn't much to ground black pepper.  Unless you are actively cooking as a hobby (or a profession), you just need some pepper to throw into your mac-and-cheese or season the mashed potatoes on your plate.  There is very little consumer involvement in this product category.  Typically a consumer will go to the store and reach for a brand.  If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty.

In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.  Instead, consumers passively learn about low involvement products and brands through passive consumption media - television, radio, and Hulu ads.  Because consumers are buying based on brand familiarity, marketers must use ad repetition to build brand familiarity instead of brand conviction.  In order to encourage sales, marketers will need to use tactics such as price and sales promotions to initiate product trial.

Marketers should create messaging that emphasizes only a few key points.  Marketers should also use more visual symbols and imagery within their advertising, because they can easily be remembered by the consumer and associated with the brand.  Ad campaigns should have high repetition rates and the  duration of messages should be short.

21 comments:

  1. HOW EDWARD LOAN COMPANY GRANTED ME A BUSINESS LOAN!!!{jonesloaninvestment@hotmail.com}

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  2. Testimony on how i got my LOAN from fundingloanplc@yahoo.com

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  4. Hello Everybody,
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  5. Hello Everybody,
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  7. CONTACT PROSPER LOAN AND BE FOREVER PROSPEROUS :- prosperloanplc@gmail.com or call +1(205) 224-8709 .

    Greetings to everyone, Life they say is full of deceit. No torture and pain can be compare to what i Theresa L. Bernard experience in the hands of scammers, I trusted the words of those fake loan lenders without verifying, I lost more than $12,500 in the quest of obtaining a loan i sold my car defaulted in my bills but i keep on falling victim my life has been piece of trash full of mess. My kids dropped out of school, My bank denied me credit because my credit score was down already. Until last week a very close friend told me that she got a loan from PROSPER LOAN PLC that i should also give it a try. Not having an option I contacted them with a heart full of sorrow and skepticism i shyly follow their procedures comply to their policy, I was waiting for the bad news like every other loan company i contacted gave me then i receive a credit alert that my bank account has been credited with $250,000 which i initially applied for instantly tears of joy roll out of my eyes because I never believe it will come through. Whenever you are in need of any kind of loan don't be a prey and contact the one true loan company via their information. Email: prosperloanplc@gmail.com or Call +1(205) 224-8709. And receive your financial breakthrough. ...

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  8. I got my already programmed and blank ATM card to withdraw the maximum of $340,000 MONTHLY for a maximum of 12 MONTHS. I am so happy about this because i got mine last week and I have used it to get $280,000 already. (martinshackers22@gmail.com) is giving out the card just to help the poor and needy though it is illegal but it is something nice and he is not like other scam pretending to have the blank ATM cards. And no one gets caught when using the card. Get yours from MR PEDRO today! Just send an email to (martinshackers22@gmail.com)....

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  9. I got my already programmed and blank ATM card to withdraw the maximum of $340,000 MONTHLY for a maximum of 12 MONTHS. I am so happy about this because i got mine last week and I have used it to get $280,000 already. (martinshackers22@gmail.com) is giving out the card just to help the poor and needy though it is illegal but it is something nice and he is not like other scam pretending to have the blank ATM cards. And no one gets caught when using the card. Get yours from MR PEDRO today! Just send an email to (martinshackers22@gmail.com)....

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  10. Hello everyone i just got my loan of $25000 to start up my business and also pay for my childs school fees from shokeloanshark@hotmail.com without stress and in less than 24hours i will also advice everyone out there to contact them now at SHOKELOANSHARK@HOTMAIL.COM to also get their loan within 24hrs.

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  12. NOW A PROPERTY OWNER WITH THE HELP OF PROSPER LOAN: prosperloanfirm@yahoo.com
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  13. If you must contact any company to obtain an online loan with a low interest rate of 3% and better payment plans / plans, contact the ONLINE ACCESS LOAN COMPANY. Also, he does not know that I am doing this, but because of the joy in me, I am very happy and I want people to know more about this great company that really offers loans, it is my prayer that GOD bless them more while they put smiles on people's faces. You can contact them by email at { directaccesservice @ gmail. com } or whatsapp @ +16315735726

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