No posts with label YOUR-FAVICON-URL. Show all posts
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The Value Proposition
Why should a consumer buy from you?
Competitive Advantages
What makes you better than your competition?
Choosing A Differentiation Strategy
You chose a target market, now what?
Social Profiles
Popular Posts
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This week's Marketing 101 is going to continue on in Marketing Microenvironments. Today we are focusing on Publics . In simple ter... -
So far we have examined Complex Buying Behavior and Dissonance-Reducing Buying Behavior . Next, let's quickly look at Habitual Buyin... -
There are buzz words and phrases in marketing & branding that seem to have an "aura" or "mystery" revolving around... -
So far I've examined four of the five stages of the Buyer Decision Process : Need Recognition , Information Search , Evaluation of Alt... -
In previous posts I examined Complex Buying Behavior , Dissonance-Reducing Buying Behavior, and Habitual Buying Behavior . Finally, we w... -
In my last Marketing 101 piece, I spent some time introducing the Research Methods that we typically use in Primary Data collection. Re... -
Consumers are complicated. If they bought things based on only a select criteria, then it would be easy to convince others to buy our pr... -
In my overview of Customer Driven Targeted Marketing , I stated that no human being is like another. Two people may be very similar, but... -
In my last post I examined Complex Buying Behavior . Next, let's quickly dig into Dissonance-Reducing Buying Behavior . Dissonance-... -
In my last post I discussed the basics of Consumer Buyer Behavior , and I explored the Model of Consumer Buyer Behavior . We are going to...