Monday, February 20, 2012

Using Online Communities to Create Brand Awareness - Part 2


This is Part 2 of my thoughts on Using Online Communities to Build Brand Awareness.  Last time I discussed how online communities help you build credibility and general awareness about your products and brand.  This time I want to discuss how online communities help you create SEO-aware content, and how they can help you build customer satisfaction.

Many marketing directors don't realize that as you are building awareness through your community posts, you are also creating SEO-aware content.  All posts and comments are index-able.  Search engines such as Google are able to look through and "store" your posts from an online community.  Because these posts are on a website other than your own, Google gives this content more weight, since it considers content about you on other websites more relevant.  As a result, your brand name and product information move up in ranking within relevant search results. 

Google also looks for links back to your website.  Make sure to put the address of your website in your signature.  This insures that your website's address is always displayed with every post, and that it is indexed as many times as possible when a search engine crawls the online community's site.

As you post more searchable content, it becomes easier for existing customers to find information that may help them solve problems.  Online communities are a great way to get involved in the first steps of basic customer service issues.  You can use the posts of others as an opportunity to acknowledge issues with your product.  You can also show your willingness via the public domain to serve the customer and create a positive brand experience.  However, remember that people tend to be more vocal on the internet, because it's a more anonymous experience.  You must always write posts that are calm, clear, and emotion free.  Use positive language, but never "beat around the bush" when a clear acknowledgement of a problem is best.

Remember that today being a part of online communities is necessary when marketing digitally, because it gives you a direct opportunity to build credibility, build awareness, create SEO-aware content, and address customer service issues.

12 comments:

  1. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the web will be a lot more useful than ever before.
    120 dofollow blog comment only 5$

    ReplyDelete
  2. Authentic communications that describe events, opinions, and information in ways that others know and can identify with the individuals within our organization, as well as our brand as a whole.
    Benefits of Community Involvement

    ReplyDelete
  3. Are you a writer or programmer looking for jobs in the SEO industry? It you have already typed in a query into Google or Yahoo, you'll notice that there are all kinds of different SEO jobs.SEO

    ReplyDelete
  4. Your good knowledge and kindness in playing with all the pieces were
    very useful. I don’t know what I would have done if I had not
    encountered such a step like this.

    Digital Marketing Course In Chennai
    Digital Marketing Training In Chennai
    Seo Training in Chennai

    ReplyDelete
  5. Thanks for sharing with us your wisdom.This will absolutely going to help me in my projects .

    SEO Training

    seo course

    ReplyDelete
  6. The One and Only https://karimaeshop.com/ Training Institute In Bangladesh.

    ReplyDelete
  7. Share great information about your blog , Blog really helpful for us . We read your blog , share most useful information in blog . Thanks for share your blog here .
    adhd amsterdam

    ReplyDelete
  8. Online Shopping for Man & Women "https://karimaeshop.com/" Fashion at Best Prices in Bangladesh. online shopping in Bangladesh.

    ReplyDelete
  9. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.
    https://ifreedownloadings.com/vlc-player-free-download-latest-updates/

    ReplyDelete
  10. The most outstanding component about this blog is the means by which it doesn't neglect to keep its gathering of people connected with at each point.
    Mason Soiza

    ReplyDelete
  11. After reading the blogs, the feelings really get warmed up.
    Mason Soiza

    ReplyDelete