Sunday, July 22, 2012

Marketing 101: Marketing Intelligence: External Data Sources

When conducting Marketing Intelligence you will need to explore External Data sources.  Here is a list of popular paid and free external data sources.

ACNielsen Corporation
In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.  Provides television audience data along with supermarket scanner data on sales, market share, retail prices, and household purchases.

Ad Age Datacenter's DataCenter features premium content, including profiles of top advertisers, media, agencies and more.

American Demographics
American Demographics creates reports on demographic trends and their significance.

Arbitron provides local radio market and internet radio audience data, along with advertising expenditure information data.

ClickZ Stats/CyberAtlas
Provides information about internet use by consumers, such as e-commerce statistics.

comScore Networks
comScore provides consumer behavior information and geo-demographic analysis of internet use.  They also have large amounts of data about digital media use around the world.

Dun & Bradstreet
D&B maintains a massive database with information on over 50 million individual companies around the globe.

Factiva offers business and knowledge management solutions, and competitive intelligence data. They specialize in in-depth financial, historical, and operational data on public and private companies.

Federal Trade Commission
The FTC website provides information on regulations and decisions related to consumer protection and antitrust laws in the United States.

Forrester Reasearch (Acquired Jupiter Research)
Forrester Research monitors internet traffic and provides rankings on the most popular sites.

Hoovers, Inc.
Hoovers provides business descriptions, financial overviews, and news about major companies around the world.

IMS Health
IMS Health specializes in tracking drug sales, monitoring performance of pharmaceutical sales representatives, and offers pharmaceutical market forecasting data.

Interactive Advertising Bureau
iab creates statistics about advertising on the internet.

J.D. Power and Associates
J.D. Power and Associates provides information via independent consumer surveys of product and service quality, customer satisfaction, and buyer behavior.

LexisNexis features articles from business, consumer, and marketing publications, and tracks firms, industries, trends, and promotion techniques.

Offers social media analysis tools that help marketing and sales professionals analyze consumer insights, opinion, emotion, and behavior online.

Securities and Exchange Commission Edgar Database
This SEC database provides financial data on U.S. public corporations.

Simmons Market Research Bureau
Provides detailed analysis of consumer patterns in 400 product categories in selected markets.

SocialBakers is a premiere provider of social media metrics and analytics tools.

This popular Department of Commerce site, highlighting statistics on U.S. business and international trade was closed in 2010.  Various websites provide links to all of the data that was hosted there. (Felix G Woodard Library)

SymphonyIRI (formerly Information Resources, Inc.)
Provides supermarket scanner data for tracking grocery product movement and new product purchasing data.

Thomson Dialog offers access to more than 900 database containing publications reports newsletters and directories covering dozens of industries.

U.S. Census
The U.S. Census provides detailed statistics and trends about the U.S. population

U.S. Patent and Trademark Office
This U.S. government agency allows searches to find out who has filed for trademarks and patents across the United States.


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